Real Estate Investor Business Plan
by Steve Cook

• Are you overwhelmed by the number of choices to be made as you begin your career as a real estate investor?

• Are you afraid you might "miss something" as you set up or grow your real estate business?

• Do you feel as if your real estate business could be even more profitable?

• Have you ever wondered how some people achieve amazing levels of success while others seem to flounder?

• Does your real estate life lack direction?

• Are you unsure of what your next step should be?

• Are your prepared to treat your real estate "hobby" as a true business and transform it into high-performance, super-charged, money-making venture?

• Have you ever though about writing a business plan but just were never sure how to begin?
  

If you answered, "Yes!" to any of these questions, then you'll want to get hold of Steve Cook's Real Estate Business Plan. This easy to understand and affordable template is for professionals who want to grow their business or better understand where their real estate investing business is going. It’s designed to help the new and experienced real estate investors maximize their opportunities and minimize difficulties.

Once again, Steve Cook has created a valuable product that is absolutely critical to your success. Running a business without a plan can be like captaining an ocean liner in the North Atlantic without a lookout. Chances are highly likely that you'll run into a huge iceberg sooner or later and, when you do, disaster results.

If you've been around the real estate business for a while, you've probably heard of at least one investor who shockingly found him or herself suddenly staring into an abyss. Maybe contractor errors forced him to deplete his working capital before a rehab was finished or maybe she crossed into the danger zone with a rental property due to unexpected vacancy or delinquent tenants. Catastrophes are, unfortunately, common occurrences with investors and often result in severe consequences such as liquidating a property under renovation for a loss, foreclosure, loss of good credit or even personal property. Whatever the particular brand of pain for these investors, it's highly likely they didn't have a business plan in place. That’s where their downfall began.

The Real Estate Business Plan can help you avoid such disastrous results. No one wants to go through hard times and there are some steps you can take to increase your chances of avoiding difficulties and running your business with greater ease. This easy and affordable product is designed for everyone and can help you avoid those icebergs.

Why You Absolutely Must Have a Business Plan

Are you skeptical about the need for a business plan? Have you ever thought, “I'm doing fine with my business and don’t need one,” or “I like to ride by the seat of my pants.” Maybe you’ve never given it any thought. Regardless of your answer, planning in any business is essential to maximizing success.

Even if disaster isn't about to rear its ugly head, you may wish to grow your business or change the direction it’s going. A business plan helps you do that. Are you spending too much time away from your family or friends? Do you sometimes feel you’re spinning your wheels? Well, maybe you are. Planning can help you avoid disasters and ensure that you’re not wasting resources, including time.

Here Are Some Other Reasons Why You Must Use a Business Plan

Knowing Your Next Move: Many investors aren't sure what they should be doing from day to day, week to week and month to month. The result is a lot of wasted time and energy. A sound business plan, like a compass, gives you and your business direction. It serves as a guide to ensure that you stay on course, and lets you know when you finally arrive at your destination.

Blueprinting and Repeating Your Successes: Throughout your investing career, you will do some things very well and experience success while other endeavors won't be so smooth or successful. A business plan helps you chart your course and allows you to understand where you soared and where you stumbled. You'll be able to measure your results against your goals and create a pattern for repeating your successes or improving upon your failures.

Stability: We've all heard the fact that most small businesses go out of business within the first three years of existence. The reasons for these failures vary, but most are due to lack of proper planning and the resulting misallocation of resources. By drafting and following a proper business plan, you'll be able to generate the necessary staying power to remain in the game while the "fly-by-night" investors struggle to survive.

Goal Setting: Setting and writing down your short and long term goals are extremely important. Setting your goals gives you a yardstick by which you can measure your progress and writing down your goals forces you to commit to them. Creating a business plan assists you in doing both. You must think about where you want to be, what resources you need to get there, what you need to do to get there, and how long your journey will take. Having a clear vision of all of these is critical to success in real estate or any business.

Tracking Progress / Making Adjustments: Life is not perfect and neither is any business plan. However, if you don't know where you're going, how are you going to know if you're off track? Having a clear path to follow in the form of a business plan allows you to measure your progress, account for the unexpected, and fine tune your battle plan to keep yourself moving toward your goals. Without knowing where to make adjustments, you'll just be twisting in the wind every time life throws you a curve and spending more time than necessary getting back on track.

Applying for Current Funding: Whether you need funding from private lenders or your local banking institutions, a business plan places you head and shoulders above your competition. It conveys professionalism, and most banks and private lenders are reluctant to lend large sums of money without reviewing a business plan with clearly defined objectives.

Applying for Future Funding: Even if you are currently using your own funds, you may have a need for additional funding down the road. Gap funding, funding for expansion, and funding for larger deals all require money from outside sources. Draft your business plan now and be ready to take advantage of the next "deal of the century" when it arrives at your doorstep.

Peace of Mind: Last but not least, this business is your lifeline to a future of financial security for you and your family. You are spending time away from your loved ones creating a better financial future for them. So make your time and effort count! Can you imagine building a house for you or your family without a set of plans and drawings? Of course not! So why should you start or continue to run your business, your lifeline, without a plan? Create a business plan and use it. Rest easy and confident in the fact that you know exactly where you're going, where you've been and how you can repeat the successes as they start to roll in.

Why My Business Plan Works for You

"All right," you say. "I'm convinced I need a plan. But why should I buy YOUR plan?" Well, I'm glad you asked. I did my absolute, unconditional best to make sure that this business plan...

• includes all the questions you need to answer before writing your own plan,

• includes a professional cover letter,

• was specifically designed for you, the everyday real estate investor,

• was specific to real estate, but general enough to be adaptable to any situation,

• was written so that any reader would easily understand its purpose and strategies for success, and;

• addressed all of the basic who, what, and how questions.
  
  and much, much, much more...!

In addition, purchasing this plan will SAVE YOU TONS AND TONS OF MONEY! Hiring a third party to interview you to learn about your business and then help you write a plan would otherwise cost you thousands of dollars!

At the low price of only $39, this plan comes complete with sample charts and graphs and answers more than 50 potential questions from investors or lenders in the following categories:

Overview:
What is your company history?
When was it formed and why?
Who owns the company?
Where is it headquartered?
What is your corporate objective?
What has your company done in the past?
Is this a startup company?
In addition to the members of your company, who else makes up your team?
Do you evaluate team members on an ongoing basis?

Market Analysis:
What is your target market?
Where is it?
What types of property will you acquire?
What price range of property will you require?
What segment of the market will you pursue, retail or rental?
What type of buyer/renter are you targeting?
How will you acquire properties?
From whom will you buy them?
Under what circumstances?
What methods will you use to find prospective purchases (e.g., real estate agent, bird dogs, advertising, etc.)?
Will the properties require major rehab or just cosmetic repairs?
Are there any repairs that will exclude a potential property (e.g., structural damage)? How will you determine your offering price?
Will you use a formula?
What are the components of that formula?
What about closing costs, taxes, property insurance, liability insurance, fines, permits, etc.?
How can you be assured of a profit?
What is the average repair budget?
What makes you better than the competition (i.e., the other homes on the market) when selling your completed projects?

Implementation:
How will you estimate repairs accurately?
How will you control holding costs?
What is your game plan for a rehab?
What repairs do you tackle first, second, last?
To what level of quality do you rehab a house?
Who will sell your properties and why?
What has been your average holding period for a property?
What will make your property sell faster than the competition?
What if a Realtor can't sell your property?
Are you prepared to sell properties yourself?
Do you have creative sales methods?
What if the properties don't sell at all?
Are you prepared to keep and rent the property?

Sales Projections:
What are your figures for gross revenues and net income in past years?
What do you plan to generate for gross revenue and net income in future years?
What assumptions are you making with regard to the number of deals per year, expenses, and profits per deal?
Do you have charts and graphs to illustrate your financial history and future projections?

Financial Plan:
What are your current sources of funds?
What sources will you pursue going forward?
In what amounts?
Why do you need access to these sources?
What assumptions are you making when projecting future funding needs?
What will serve as collateral for these sources of funds?

Management Summary:
Who will be on the management team?
What will each person be expected to do?
What responsibilities will be outsourced to third parties?

Important Assumptions:
What assumptions are you making regarding your target market?
The availability of future projects?
The status of interest rates?
The strength of the resale market?

Summary:
What is your ultimate objective?
Do you feel this is realistic and attainable?
Do you feel you have the team members in place to achieve this objective?

Having a business plan in place is essential to achieving your dreams through investing in real estate. If you want to make professional money, then you need to run your real estate business like a professional, with a plan against which you can hold yourself and other accountable. Having a documented plan has been crucial to Steve’s success and is yours as well.

For ONLY $39 you can be on your way to maximizing your opportunities and minimizing your difficulties in real estate investing. Order now!

Believe... and you WILL succeed!

W. Stephen (Steve) Cook